“A good plan violently executed now is better than a perfect plan executed next week.”  George S. Patton

What are you waiting for?  Let’s get into it!

Remember the 3 points to developing your Social Media Communication Plan:

Objective:  Develop Awareness of Programs, Fundraising and Activities.
Goal:  Create Close Relationship and Bond with Volunteers and Donators.
Result:  Measurable Effectiveness of Campaign
(Increase in Organization via Involvement, Donations and Feedback.)

Set up Social Media Communication Plan to support your organization’s objectives.

Identify, Engage and Communicate with Supporters.

• First figure out who you are trying to reach…today…next week…before your next major funding campaign…etc.
• What social media avenues do you plan on using…Facebook, YouTube, Twitter, combo?  That’s pretty easy, it will proberbly take a combination of everything that’s available (and free)…

Establish Role(s), Training and Expectations for Designated Communicators.

• Who in your organization will be in charge of the Social Media Campaign you are drawing up?
• Is it you?  Are there others who will be associate admins to help you?
• Will you require approvals before info is posted?  If so…who needs to be routed the info…and who has the FINAL say…and WHO will actually do the posting…the info creator or the “final say” person???

Build Social Media Awareness, Understanding and Participation within your organization…If there are people in your organization that just don’t get it (Social Media, what’s all the hype about???) show them the video below!

This is a MUST see video.  I would call it…Foundational – GREAT 5 min. Video on Social Media for Non-Profits from The Case Foundation

Deliver Program Awareness 

• Ensure your Program Information is documented and hosted on a server that your organization controls (your own website) so info is not altered accidentially or deleted.
  • Sorry, have to put a plug in here at this point for Classic-Domains.com
    they generously host our non-profit social media efforts.  Thank you.
• Deliver via the social media avenues you have created…(Facebook, Twitter, YouTube…) and consider branching out via one or more of the communication vehicles below:
  • Blog, Blog Blog…10 Blog Content Ideas for Nonprofit Organizations
    • Blogging can require more of a committment…but you will leave more of a legacy of information as you blog.
  • Location, Location, Location…10 types of Nonprofits that absolutely must add themselves to Foursquare
    • Great concept idea…maybe a little premature…who with a smart phone would be looking for the location of a local food pantry…???

Don’t reinvent the wheel, continued from last week…

• 20  Social Media Divas You Should Be Following
• and, Tamar Weinberg shows you how to pitch superstar bloggers here: How to Get an Influencer’s Attention.

Resources this week:

• 10 Ways to Generate Leads With Social Media
• Nonprofit Social Media Benchmarks Study – give your email, download report
• Return On Investment – Social Media for Non-Profits Mind Map

Link to some Non-Profits Social Media Policy and Governance